I am a firm believer that each of us was brought to earth for a purpose. It may not always be clear, but with time it becomes evident that your unique personality, experiences, and circumstances combine to shape a contribution only you can make.
I’ve always dreamed of a better Africa; one where healthcare, transportation, economic opportunity and peace are available to everyone, not just a privileged few. But I came to understand this dream isn’t built through grand gestures alone. It’s built when every African exercises their unique abilities, skills, and talents for the greater good. For me, that ability is the power to move people to action through clear strategy, compelling storytelling, and strategic communication through technology.
A Decade Inside the Ecosystem
So I spent ten years embedded in Africa’s most trusted institutions.
At the International Trade Centre in Geneva, I helped scale the African Trade Observatory platform from zero visibility to over one million visitors across 30+ countries — proof that the right digital strategy can unlock continental opportunity. At IWMI, I designed digital ecosystems for water and agriculture innovation. At UNICEF’s Office of Innovation in Stockholm, I worked on USD 8 million institutional funding bids and conducted climate-health startup landscape mapping across Africa. At the Forum for Agricultural Research in Africa (FARA), I coordinated communications across 16 countries, grew website traffic by 50%, trained 700+ community leaders, and helped secure millions in institutional funding.
But the work that shaped me most was co-founding 1Billion Africa.
We built a movement with nothing but an idea: that communities themselves — young people, teachers, parents, local leaders — already possessed the creativity, knowledge, and leadership to transform education in their own contexts. We called them Catalysts. And they proved us right. From a single community, we grew to reach thousands of young people across nine African countries.
That’s when I truly understood the fundamental challenge African NGOs and development organisations face.
The Challenge: Why Exceptional Work Goes Unheard
I’ve sat in boardrooms across Africa. I’ve attended high-level EU funding briefings. I’ve watched foundation officers review grant proposals. And I’ve witnessed the same heartbreaking reality repeatedly: organisations doing extraordinary, life-changing work simply cannot tell their story in a way that makes decision-makers truly listen.
The barriers are specific and solvable — but only if you understand both the development sector and the strategy behind it.
1. Proposal Writing Becomes a Barrier, Not a Gateway
Your organisation has a brilliant idea. You’ve tested it extensively. You know it works. But when you sit down to write for AfDB, the EU, the GCF, or major foundations, something happens: the proposal becomes a jargon-heavy bureaucratic document, disconnected from the human impact your work creates.
Decision-makers receive hundreds of proposals. Yours gets rejected — not because the work isn’t good, but because it didn’t sing. Didn’t prove the case. Didn’t make them believe.
I’ve written proposals that won millions in funding. I’ve also studied proposals that were rejected. The difference isn’t complexity or length. It’s clarity, evidence, and the ability to make an institutional funder understand why your work matters.
2. Communications Fragments When You Scale Across Borders
You’re growing. Yesterday you operated in one country. Today you’re in five. Your brand message shifts. Your storytelling becomes inconsistent. Some field teams tell stories beautifully. Others don’t know where to start. Your website doesn’t reflect who you really are. Your social media feels like it’s run by different people because it is — and they’ve never coordinated.
Your impact is real and significant. But the outside world doesn’t see a coherent movement. They see scattered, disconnected voices.
I’ve scaled communications across 23 countries simultaneously. I’ve trained 700+ community leaders to tell stories that move people. I know exactly how to build communication frameworks that work in Accra and Addis, in Dakar and Dar es Salaam.
3. You Have Data But No System to Leverage It
You know your donors intimately. You understand your beneficiaries. You can articulate your impact. But you have no CRM system to track relationships strategically, no way to coordinate communications across dispersed teams, and no visibility into your pipeline. So relationships slip through the cracks. You miss opportunities to deepen donor engagement. You can’t scale because you lack the systems to support scaling.
I’ve implemented CRM systems in development organisations across Africa. I know HubSpot, Zoho, and Pipedrive deeply. But here’s what matters most: I know how to get teams to actually use these systems — which is the real challenge. Tools don’t change behaviour. Leadership, training, and accountability do.
4. Your Digital Presence Doesn’t Attract the Audiences You Need
Your website exists, but it doesn’t convert visitors into supporters. Your social media has followers, but they’re not engaged. You’re not ranking for the searches that matter. Decision-makers, donors, and potential partners can’t find you. And when they do, they leave confused about what you actually do or why they should care.
I grew the ITC Africa Trade Observatory from obscurity to 1 million+ verified visitors. I achieved top-three Google rankings for 10+ high-intent keywords at THE/STUDIO. I’ve built social media strategies that transform followers into funders, not just generate likes.
Why I’m Uniquely Positioned to Help
I’ve lived inside this ecosystem.
I haven’t studied African NGOs from the outside. I’ve managed budgets at FARA. I’ve navigated AfDB compliance frameworks. I’ve written winning proposals for UNICEF. I’ve coordinated across government ministries, research institutions, and grassroots cooperatives. I understand how these organisations actually operate — the politics, the timelines, the donor requirements, the field realities that no external consultant can fully grasp.
Most consultants offer generic digital marketing advice. I offer development sector digital strategy. That’s a completely different discipline.
I speak the language of institutions.
When I write a proposal, I’m not trying to sell a service. I’m trying to convince decision-makers — using rigorous evidence, clear logic, and the precise language that institutional funders understand. When I build a communications strategy, I’m simultaneously thinking about donor compliance, government relations, media engagement, and internal team alignment. I know what matters to AfDB because I’ve worked inside AfDB-funded programmes.
I’ve quantified the impact.
At Pumptech Ghana, I grew a new market line to over GHS 1 million in annual revenue with 25%+ ROI on marketing investment. At FARA, I helped secure CAD 500,000 in grants and USD 8 million+ in institutional funding. At ITC, I drove measurable digital outcomes across 30+ countries. This isn’t theory. These are results.
I understand scaling across Africa.
Africa is not monolithic. Guinea-Bissau faces different challenges than Cameroon. Rural Malawi operates differently than urban Ghana. I’ve worked across East, West, and Southern Africa. I understand the connectivity challenges, language diversity, cultural nuances, and local dynamics that affect scaling. I can help you build something that works authentically in Lagos and Lilongwe.
I’m genuinely committed to this sector.
I co-founded 1Billion Africa because I believe deeply in the work you’re doing. This isn’t employment for me — this is a calling. I care about educational equity. I care about community-led change. I care about amplifying voices that have been historically marginalised. That commitment shows up in the work. You can feel it.
What I Actually Offer
I work with mid-sized African NGOs and development organisations on four interconnected services:
Communications Strategy
You’re scaling across multiple countries and your story is becoming fragmented. I help you build a unified communications framework that’s flexible enough for local context yet consistent enough to be immediately recognisable globally. This includes brand guidelines, messaging architecture, content strategy, and team training.
Proposal Writing & Fundraising Strategy
You have a brilliant idea but struggle to translate it for institutional funders. I help you write proposals that actually win — whether they’re for AfDB, the EU, the GCF, major foundations, or bilateral donors. More importantly, I help you think strategically about your fundraising: which funders genuinely align with your work, how to build genuine relationships, and how to position your organisation for maximum impact.
CRM Implementation & Team Training
You know you need a system but don’t know where to start. I help you select the right CRM (usually HubSpot or Zoho for your context), implement it properly, and — most critically — ensure your team actually uses it. Bad implementation destroys adoption. I make sure that doesn’t happen.
Digital Transformation
Your website doesn’t convert. Your social media feels disconnected from your actual impact. You’re not ranking for the searches that matter. I audit your entire digital presence, identify the critical gaps, and build a strategy to attract the audiences you genuinely need: donors, partners, beneficiaries, and allies.
My Vision: Making African Voices Heard
Here’s what I believe: The best development solutions already exist in African communities. The barrier isn’t innovation. It’s amplification.
Too many brilliant organisations remain invisible because they can’t tell their story compellingly. Too many world-changing ideas die because the proposal wasn’t written right. Too many movements fragment during scaling because there was no unified communications framework. Too many donor relationships go cold because there was no system to nurture them.
My vision is straightforward: Help African organisations unlock their full potential by providing the tools, strategies, and confidence needed to communicate with absolute clarity, authenticity, and measurable impact.
I want to help you open that locked library. Not by forcing the gate. But by giving you the key.
Let’s Talk
If you’re leading a development organisation, social enterprise, or NGO across Africa, and you’re facing any of these challenges: weak proposals, fragmented communications, CRM struggles, or digital presence gaps, I’d genuinely like to talk.
Not to pitch you something. But to understand your specific situation deeply and explore whether I can authentically help.
I typically work with organisations that:
- Are scaling or actively planning to scale across multiple countries
- Are serious about improving communications and fundraising effectiveness
- Want a partner who understands both the development sector and digital strategy
If that describes you, let’s have a conversation. No obligation, just honest dialogue about what’s possible.
Book a free 30-minute strategy call with me here.
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